ShopMax Pro
ShopMax Pro is a premium home goods retailer on Shopify Plus, offering curated furniture, decor, and kitchen products. With an average order value of $185, cart abandonment was costing them significant revenue every month.
The Challenge
ShopMax Pro faced a 68% cart abandonment rate — slightly above the e-commerce average, but with their high average order value of $185, every abandoned cart represented significant lost revenue.
Their existing recovery strategy relied entirely on a 3-email drip campaign. The first email went out 1 hour after abandonment, followed by a reminder at 24 hours, and a final discount offer at 72 hours. This sequence converted at just 2.1% — well below their target.
The marketing team experimented with timing, subject lines, and discount amounts, but email recovery had plateaued. They needed a fundamentally different approach to re-engage customers who had shown high purchase intent but didn't complete checkout.
The Solution
ShopMax Pro implemented Barpel AI cart recovery calls as a complement to their email sequence. The AI calls customers 15 minutes after cart abandonment — while purchase intent is still high — and offers to help with any questions about the products in their cart.
How the call works
Recovery Performance
Implementation Timeline
Shopify Integration
One-click Shopify Plus installation. Synced 1,800 products, customer data, and checkout flow.
Voice Persona Setup
Configured a warm, premium brand voice matching ShopMax Pro's luxury positioning. Set call timing to 15 minutes post-abandonment.
A/B Testing Phase
Split traffic 50/50 between email-only recovery and email + AI call recovery to measure incremental impact.
Full Rollout
Expanded AI calls to all abandoned carts. Optimized call scripts based on product category and cart value.
Optimization
Fine-tuned timing, added product-specific objection handling, and introduced upsell suggestions during calls.
Why Phone Calls Beat Email
Personal touch at scale
A phone call feels more personal than an email, yet AI allows you to make this call for every single abandoned cart.
Real-time objection handling
When customers have questions about shipping, returns, or product details, AI answers instantly — removing purchase barriers on the spot.
Optimal timing
Calling 15 minutes after abandonment catches customers while the purchase intent is still high. Email often arrives hours too late.
No pressure, all help
The AI positions the call as customer service, not sales. It asks if the customer needs help completing their order — a subtle but powerful difference.
"The ROI was immediate. In our first week with Barpel cart recovery calls, we recovered more revenue than our email campaigns had in the entire previous month. The AI feels so natural that customers don't even realize they're talking to an AI — they just feel helped."
Recover more carts with AI calls
Start recovering abandoned carts with Barpel AI today. Free trial includes cart recovery calls — no credit card required.